In today's society, the use of social media has become an important source of information and communication, as it not only shapes general opinion, but also influences public perception of sustainability issues. Nefeli and Julia, with the help of their guests Shirin and Chris, students at UvA, discuss the positive and negative impact of "green influencers" in social media. "Green influencers" are on the rise on social media platforms these days as they try to link sustainability issues to other topics that are not traditionally part of sustainability, but make it easier for their followers to identify with them. Do not forget to think critically about your consumption of "green" content online!

References:
Ceelen-Thomas, M. (2020). Exploring Behaviours of Zero Waste Consumers. Department of Management, Marketing and Entrepreneurship College of Business and Law, University of Canterbury. https://ir.canterbury.ac.nz/bitstream/handle/10092/100768/Ceelen-Thomas%2C%20Mikaila_Master%27s%20Thesis.pdf?sequence=1&isAllowed=y

Drell, C. (2019, July 30). Is It Possible to Live Trash-Free? Marie Claire. https://www.marieclaire.com/culture/a28468755/is-the-zero-waste-movement-doable/

Flora, L. (2021, May 3). Zero-waste moves from niche to mainstream. Glossy. https://www.glossy.co/beauty/zero-waste-moves-from-niche-to-mainstream/

Oldensjö, E. (2018). The Practice of Influencing – How Zero Waste YouTubers Try to Influence the Reduction of Waste Through Online Communities. Swedish University of Agricultural Sciences. Published. https://stud.epsilon.slu.se/13400/1/oldensjo_e_180625.pdf

Reporter, G. S. (2016, April 26). Zero-waste bloggers: the millennials who can fit a year’s worth of trash in a jar. 

The Guardian. https://www.theguardian.com/environment/2016/apr/22/zero-waste-millennial-bloggers-trash-greenhouse-gas-emissionsSlatalla, M. (2010, February 15). 

A Visit From the Priestess of Waste-Free Living. The New York Times. https://www.nytimes.com/2010/02/16/fashion/18spy.htmlUsing social media to prevent litter and flytipping. (2021, June 9). 

Zero Waste Scotland. https://www.zerowastescotland.org.uk/litter-flytipping/social-media